Here are a few ideas of sections for your internal newsletter, to make this media a real meeting place between the company and its employees.
The newsletter keeps ranking high among the internal communication tools chosen by managers. It helps to maintain a direct and concrete link between the organizations and its employees.
It is therefore important to make sure it remains attractive! Its level of popularity will depend on a number of factors, like the moment it is sent, its length, but above all the quality of its content. Employees need to find information that answers their questions and expectations. It is an essential condition for the internal newsletter to be open, and read.
If you have not set up an internal newsletter yet, or if it has not met your objectives, here are some section ideas to make it more dynamic and attractive.
Our 10 section ideas for your internal newsletter
The idea is of course not to use them all in each newsletter! Some categories can remain, while others will appear in every other edition. What is important is to make your media attractive, so it can surprise and captivate the employees.
1) The editorial
It is completely OK for an internal newsletter to have an editorial. It should not be too lengthy, so as not to take over the rest of the content. We would also recommend checking his viewability on a smartphone.
The editorial is a very good way to make an announcement from a top manager of the company. It can also be the opportunity to highlight a specific department or branch of the company, depending on the internal or external news. It will also set the tone for the newsletter.
2) The featured image, a must for your internal newsletter
Just like other internal media, the newsletter must put an emphasis on images. If a big text block appears when opening the newsletter, there is a high chance that no one will read it. Even if you have carefully structured your newsletter’s sections.
We recommend choosing an image in a big format that will appear high up in your email. Find one that is aesthetically attractive, and make it either a message in itself, or insert an hyperlink directing to more content.
The newsletter, as its name implies, should contain the company news, from the last week or month.
But this should not take the whole space! Ideally, only titles and intros will be shown, with hyperlinks to read more. The rest of the articles can be hosted on the intranet or CSR, for example, depending on the media where you want to direct your trafic.
4) The agenda, a section not to forget in your internal newsletter
Those agenda entries can concern both internal and external events. It could be about the launch of a new product, the date of the general assembly, but also integration days for new employees or the upload of an internal webinar.
If those events (online or not) are open to all employees, do not forget to add links directing to the registration pages.
5) The figure of the week
Info that comes as a number is a way to bring information in a fast way. The figure of the week (or of the month, depending on how often you send out your internal newsletter) can refer to the business activities of the company, the human resources, a recent event… It can also be a window to the outside world, for example when it indicates the number of views of a tweet.
By inserting a number, accompanied by a few words of explanation, you will find that it is also a good way to bring some space to the email and also bring some variety to the formats, making the newsletter easier to read.
6) Project focus
Some major projects can go on for several years. So it is not always easy to treat them as “hot news”. However, such projects are often crucial for the future of the company. It is therefore important to mention them regularly, and keep the employees up to date.
Depending on the size of your organization, you can also highlight different branches or departments, giving each one a voice. This is a way to reinforce the engagement of the teams in question.
7) A portrait, a central category among the sections of your internal newsletter
May it be the portrait of an employee or a whole team, it is essential to humanize your company emails. It brings forward the people who keep the company running, and it is a way to show them some recognition.
8) A portrait… of the site
While putting together the sections of your internal newsletter, you can also organize them as a journey across the different aspects of the company. In this case, you can showcase its different locations, and what makes them special.
This can be very beneficial for international organizations for example, whose sites can sometimes feel isolated or ignored.
9) A space dedicated to HR among the sections of your internal newsletter
The internal newsletter should aim at giving useful information to the employees. Therefore, adding a HR section is often very relevant. You can for example put forward the training offers, the open jobs, or the bridges between the different departments.
10) Did you know?
Finally, you can end your newsletter on a lighter note. End each edition with an anecdote about the company, a little quizz or the definition of a technical term in relation with the main activity. This category can sometimes take the form of an internal game contest.
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