It’s Monday. That means a new week, new announcements… and a new internal newsletter. But perhaps you’re lacking inspiration… We’re here to help! Our trend hunters left in search of the best content ideas to improve your newsletters. They selected 5… well 6, because it’s Monday, and we’re nice like that.
- Top 10 lists
From “Top 5 Projects of the Week” to “Top 10 Salespeople”, top 10 lists are quick and easy to read and thus are very popular. What if you included a new list in each of your newsletters, using different themes each time? Perhaps you can increase your click-through rate and therefore your engagement rate! How to choose the themes? Well, anything is possible and it depends on your industry and your company culture!
- Photo of the week
Internal newsletters can be corporate tools, but it is above all an expression of the company culture! To find your “photo of the week”, simply choose one from the pictures on your corporate social media account or use a photo taken at an event. And if you want to make it funnier, you can turn it into a contest: each author of a “photo of the week” gets a free breakfast!
- How-to guides
Because your internal newsletter is also (and above all) a tool to help your employees, you can use it to explain an initiative, or to answer a question that seems particularly relevant, or that is frequently asked. This section could be called “Question of the week” and would allow you to help the teams (because the company is not only at the service of the customer!).
Want to give your corporate culture a boost? Memes, which are real trends in Internet culture, can probably help you achieve that! At Madmagz Com’in we are big fans of this trend! They allow you to talk about a situation that speaks to everyone with humour.
- Consumers’ feedback
Your employees are all working towards satisfying the company’s end customers. So what could be more motivating than positive feedback? At the end of the newsletter, you could include a section called “they thank you”. Fill it with praise you found on social media or review sites. It’s always a pleasure, and we can’t say it enough: your teams need to hear it!
Yep, we promised you a sixth idea to start the week: use your newsletter to conduct surveys and find out what your employees think about different topics. You can use Google Forms or Survey Monkey. These simple software will allow you to find out more about the environment among the teams, and to get precious internal data.