The toolbox of an internal communicator can vary from one company to another one, but some channels remain very popular throughout the industries and companies.
Here are the 7 essential tools in the world of internal communication.
Getting up-to-date with the best practices, the analysis of the internal audience, mastering the content as well as the layout… Internal communicators are getting more and more professional, and gain legitimacy within the company.
They are supported by the diversity of the tools available to them. Every organization, depending on its size, industry and localizations can build a tailor-made internal communication. But if their use can vary from one company to another, those communication channels are unavoidable.
Overview of the 7 essential tools for the internal communicator
1) The intranet
The intranet is at the centre of the internal communication for companies, even if other tools are gaining some importance. It gathers the most important information, current and past, and makes it easier to access other working tools. The intranet can easily host articles, videos, infographics, photo galleries, which gives some freedom in terms of content creation.
The intranet is also becoming responsive, meaning that it can be accessible from the smartphone or tablet of an employee.
2) The internal magazine, a key tool for internal communcation
The internal magazine is a classic media within internal communications. For a long time, it has been published as a print magazine, but it is becoming more and more digital. Nowadays, the print and web formats exist alongside each other in order to offer an enriched and more complete media.
The internal magazine is made for all of the employees. It is the preferred media for content unrelated to the current news and for in-depth articles. This tool is currently evolving to give more room to photos and put people under the spotlight. The internal magazine is somehow the reflection of the company: its creation must be thought through in details.
3) The internal newsletter
Within the toolbox of internal communication, the newsletter has taken an important place. It can reach all of the connected employees, as well as more targetted audiences. The frequency of the internal newsletter vary, and is usually composed of current news and lighter topics.
The e-newsletter is much more than a simple email. It is a media that is created with attention to details, and it plays an important role in the engagement of the employees. The platform used to send it out can also reveal some information about the expectations and reactions of your audience.
4) Boards, the most classic tools to communicate internally.
Notice boards are a relay of key information, including:
- The most important news
- Saftey measures
- New policies and regulations within the company
Displaying those information has usually been done through printed posters, but we now see digital screens replacing the traditional boards more and more often. They display content that are more and more complete and varied.
This communication channel was very much used during covid-19 related lockdowns and the implementation of protective measures.
5) The internal application
This one is rather new among the most essential tools for internal communication. This media has one peculiarity: as it can be downloaded both on personal and professional smartphones (depending on the IT policy of the company), it represents a way to reach all of the employees.
The internal app relays information from the intranet, but not just. Thanks to notifications, employees can have real-time alerts when the situation requires it.
The ESN, Enterprise Social Network, is not an internal communication tool similar to the rest. It is closer to a digital workplace, and allows to :
- Create discussion groups, by teams or by projects
- Share documents
- Launch online meetings and video conferences
But it also represents, through the way it is used, a place where internal communication flows around. This hybrid place is therefore becoming one of the most important internal communication tools. It is therefore essential that communication professionals know its codes.
7) The internal dashboard, the most discreet of the essential internal communication tools
The dashboard is not used to send or push information… It is a tool used to measure the internal communication itself. It gathers all the the key indicators that have been identified, and enable professional communicators to analyse their work. By doing so, they can rapidly adapt to the needs and expectations of the employees.
The essential tools for internal communication do not represent an answer in itself. They then need to be used in a precise way. Texts, videos, but also new formats are crucial for the efficiency of internal communication. And this is even more true as remote work keeps spreading; the link between the employees and the company must be nurtured.