Looking to add a touch of originality to your employee magazine? Today we’d like to share with you original ideas for your internal communication magazines.
In both print and digital company magazines, content is organized into columns or sections. The most popular sections are editorials, news or employee profiles. They are essential as they keep employees well informed and help share the company’s culture.
But corporate magazines also face another challenge: to remain compelling and interesting so that employees continue to read them. And one way to achieve this goal is to write original content.
Choosing Original Sections for Your Company Magazine
Here is a list of examples of interesting sections for company magazines. Obviously you don’t have to use them all. Just pick a few.
Ideally, you should use them a few times before making sure via a quick survey or looking at the magazines’ metrics whether employees liked them. You can also use them alternately, depending on your publication frequency.
1) Opinion piece (an important and original column)
Providing space for employee expression is not necessarily the most original section in a magazine. However, it is important and should be used more frequently.
Employees are looking for transparency, and want to read employee-focused content that is relevant to them. The easiest thing to do is to give them space to express themselves. This can be achieved with an opinion piece written by a volunteer employee (different each time) or with a letter from the readers’ column.
Another great way to put the spotlight on employees is to write an interview column. In these testimonials, two employees exchange ideas or compare their points of view on the same topic. A video available on the company intranet can supplement the column.
For example, you can interview two employees working different trades who worked on the same project. You can also set up a “My life as” column and let them share their thoughts and daily work. It is also a great way to showcase the diversity of skills within the company.
3) Entertainment and games
Corporate magazines generally aim to appear serious and professional. However, including a quiz and games section can be a real bonus.
For example, you can offer crossword puzzles or quizzes with answers in the next issue… These games should be about the company or a product.
4) Did you know?
You don’t need to devote a whole page to these original sections. You can also use text boxes for small sections e.g. ‘Did you know?’ columns.
In these types of articles you can share unusual information, anecdotes or key figures about the company, the history of the brand or the way flagship products were designed. This will bring a more human, informal feel to your magazine, whilst helping to create shared cultural references.
5) Tomorrow’s world column
You probably publish reports, articles or interviews about the medium and long-term challenges that the company faces. It’s a very important section as it allows employees to understand the strategic choices made by the company.
You can choose to do so with an original format, opting to tell your story from a science fiction angle, for example. Use storytelling to create serial fictions released in sequential issues to offer a glimpse into the world of tomorrow. You can talk about new technologies and the changes they will bring to employees and how they will transform the marketplace.
6) Retrospective column
Conversely, you can take your readers on a trip down memory lane. Using archive photos or testimonials, retrace the company’s milestones. You can talk about:
- important innovations made by the company
- the people who had a lasting impact on the history of the company
- major external historical milestones and their impact on the company’s history
- or, more simply, the key dates for your company’s major projects (past and present)
Employee engagement depends on several factors including: the employees’ missions, their commitment to company values and management and the benefits offered. However, not all these elements are formally communicated with employees and they might not know how to benefit from them.
To remedy this situation, create an HR column where you talk in detail about health insurance, employee shareholding, life insurance, etc.
8) Corporate well-being
Employee engagement also depends on corporate well-being. Here again, the company must show that they care about this issue and are taking action toward it.
Corporate magazines can play a part in encouraging healthier choices at work so don’t forget to add a section about corporate wellness. You can talk about ergonomics, sports, meditation, nutrition… All aspects that can impact the health of people in the workplace.
Your Choice of Original Sections for Your Company Magazine
What about you? What kind of original columns would you choose?
If you haven’t yet taken decided, remember that the choice should depend on two factors: the company culture… and your imagination.